Cruelty-Free or Not | Marc Jacobs Beauty

When I was looking up whether or not Marc Jacobs Beauty is cruelty free or not, I found a lot of mixed information. In all this confusion, I decided to directly get in touch with customer service at Marc Jacobs to ask them about both Marc Jacobs Beauty and Marc Jacobs Fragrances. Here is what I found out.


First of all, shout out to Marc Jacobs Customer Service for getting back to me literally within 20 minutes of sending out the email. I have been waiting for weeks on some of the other emails I sent out to other companies. Anyway, the representative at Marc Jacobs Customer Service provided me the contact info for Marc Jacobs Beauty and Marc Jacobs Fragrances. Yes, they are two separate companies. I cannot stress that enough in the rest of this post. Marc Jacobs Beauty is owned by Kendo, a company that owns other brands like Kat Von D, Bite Beauty, and Formula X which are all cruelty-free brands. Marc Jacobs Fragrances is owned by Coty, a company that owns many other fragrance brands and is known to test on animals where required by law.


The separate responses

I sent my questions regarding animal testing of finished products and ingredients, available vegan products, and availability in China where animal testing is conducted by law.


Here is the response from Marc Jacobs Beauty:


Dear Celina, 


Thank you for contacting Marc Jacobs Beauty. Marc Jacobs Beauty does not carry any of Marc Jacobs fragrances. You will need to contact Marc Jacobs at regarding any of the fragrances. Marc Jacobs Beauty does not sell to China. 


Marc Jacobs Beauty is not considered a vegan line. While the vast majority of the products are free of animal byproducts, there are a small number of ingredients in the line that are of animal origin, such as beeswax & carmine. Products are not specifically formulated to be vegetarian but they currently are. We apologize, we do not have a list for vegan products. 


No; Marc Jacobs Beauty products are cruelty-free; we do not test our products on animals, nor do our manufacturers. We require all of our suppliers to comply with all non-animal testing laws. 


Please let us know if we can provide any additional assistance.

The next day, I received a response from Coty regarding Marc Jacobs Fragrances:

Dear Celina: 


Thank you for contacting us about our use of animals in safety testing. Coty Inc does not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. Attached please find our full Animal Testing Policy Statement. 


Thank you for taking the time to write to us.


So I dig through their Animal Testing Policy Statement and after a couple paragraphs on how important being cruelty-free is to Coty, the golden statement on making them not cruelty-free showed up.


"The only exceptions are the very few countries where, by law, the regulatory authorities requires us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations. In these countries we regularly communicate directly with the authorities and try to convince them to accept the validity of the results of alternative non-animal testing methods. We accede to mandated testing by the authorities on animals only as a last resort."

So why are Marc Jacobs Beauty and Marc Jacobs Fragrances different?

It all comes down to licensing. Marc Jacobs has licensed their name to Kendo for makeup products and the profits from the purchases we make to Marc Jacobs Beauty go to Kendo, a company that does not test on animals. Marc Jacobs has also licensed their name to Coty for fragrances so the profit from Marc Jacobs Fragrances go to Coty, a brand that does test on animals where required by law. 


I think it is very important to note that although Coty is not directly testing on animals, they are allowing others to do so in countries where it is required. While they say they are pushing to put an end to it, the best way to remain a company that does not test on animals is by choosing not to sell in those countries in the first place. 


In conclusion...

So after all this, I am happy to say that Marc Jacobs Beauty is a cruelty free company! Though they were unable to provide a list of vegan products, the ingredients for all their products are available online at Sephora and from what I was able to find, all their brushes are made of synthetic bristles.


Marc Jacobs Fragrances is not a cruelty free company and therefore, I will not be choosing to support the brand.

Please let me know what brand you would like me to find out more about next! 

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